Buxom Cosmetics Enters the Metaverse

Online experience will offer consumers a chance to win a year’s worth of makeup products.

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By: Lianna Albrizio

Associate Editor

With digital consulting company Publicis Sapient, Buxom will enter the metaverse for the first time on January 17 with a gamified experience in the virtual world of Decentraland.    Publicis Sapient will lead the development of the metaverse, integrating the company’s core capabilities – strategy and consulting, product, experience, engineering and data and AI – to bring it to life.   The partnership comes on the heels of the launch of Buxom’s best-selling Plump Shot franchise wi...

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